Explore selected campaign examples highlighting how digital media placement and campaign coordination can support brand awareness, product promotion, application discovery and customer acquisition objectives.
At Digital Media Hawkers Africa Limited, we approach every campaign by considering the brand, the product or service being promoted, the intended audience and the purpose of the advertising activity.
Our selected portfolio includes a Fanta brand advertising campaign undertaken with campaign partner SCAN AD and a Mix by YAS digital campaign associated with the YAS telecommunications brand and its mobile money service.
These examples illustrate how campaign planning, digital media placement and coordination can be applied to different marketing needs—from beverage brand communication to promoting awareness of a mobile financial service.
About these case studies: the descriptions explain campaign context, objectives and our stated role. Quantitative performance results are not presented because verified campaign data has not been supplied for this page.
Explore the Fanta and Mix by YAS campaigns and how their different products and audiences inform digital advertising planning and placement.
A brand advertising campaign associated with SCAN AD, focused on supporting Fanta's product communication, brand visibility and promotional messaging through coordinated digital media placement.
Explore the Fanta Case Study
A digital advertising campaign associated with YAS to support awareness of Mix by YAS, a mobile money service, and communicate its relevance to potential users.
Explore the Mix by YAS Case Study
Consumer beverage brands operate in a competitive environment where distinctive brand communication and product recognition play an important role in marketing. Digital media provides another channel through which brands can communicate with audiences and reinforce promotional messages.
The Fanta campaign featured in this portfolio was associated with SCAN AD, an advertising and marketing agency. The campaign provides an example of how digital media placement and coordination can support a consumer brand's communication objectives.
Our focus for this type of campaign is to align the advertising placement with the campaign brief, coordinate the required media activities and support the delivery of approved brand and promotional materials through the agreed channels.
The campaign's intended communication priorities included supporting Fanta's brand and product messaging.
Digital advertising placements can provide additional opportunities to present brand creatives and promotional messages to relevant audiences.
The campaign demonstrates the importance of collaboration between advertisers, agency partners and digital media placement providers.
For consumer brands, the value of digital advertising depends on how well the campaign message, creative material, placement and intended audience work together.
Consistent and recognisable campaign creative can help present a brand and its product messaging across suitable digital environments.
Digital placements can support communication about products, promotional activities and other approved marketing messages.
Campaign planning can consider the intended audience and the suitability of the media environment, subject to available targeting options and platform requirements.
Mobile financial services depend on customers understanding what a service offers, how it fits their needs and where they can learn more. Digital advertising can help communicate product information and encourage potential users to explore relevant digital financial services.
The Mix by YAS campaign featured in this portfolio was associated with YAS and its mobile money service. It illustrates a different advertising objective from the Fanta campaign: communicating a digital service rather than a consumer beverage.
For this type of campaign, media planning may focus on service awareness, explaining the product proposition, encouraging application exploration and supporting customer acquisition objectives. The appropriate approach depends on the approved campaign brief, service requirements and available media options.
Help communicate the existence and relevance of Mix by YAS to audiences who may be interested in mobile money services.
Digital campaigns for mobile services may be designed to encourage relevant audiences to take the next step in exploring an application or service.
Coordinated placement helps keep campaign materials, media arrangements and delivery activities aligned with the agreed campaign requirements.
Digital financial service campaigns can address different stages of the customer journey, from initial awareness to exploring a service and considering its use.
Present clear, approved information that helps the audience recognise the service and understand its general purpose.
Use suitable campaign messages and calls to action to invite interested audiences to learn more about the product.
Digital financial service advertising should use approved product information and follow applicable advertising, consumer protection and platform requirements.
Each campaign requires a different message, audience consideration and communication approach.
Communication emphasis: brand visibility, product recognition, promotional messaging and consumer interest.
Planning consideration: appropriate creative presentation, relevant placements and coordination around the campaign brief.
Communication emphasis: service awareness, digital product exploration and customer acquisition objectives.
Planning consideration: clear service communication, suitable calls to action and coordination with the approved campaign requirements.
A structured and collaborative process helps connect campaign objectives with digital media planning and placement.
Clarify the brand, product or service, intended audience, campaign purpose, timeline and requirements.
Consider appropriate digital channels, available placements, creative formats and campaign arrangements.
Coordinate approved materials, placements, schedules and communication with relevant partners.
Review the information supplied for the campaign and compare available results with agreed objectives where possible.
Collaboration helps bring together brands, agencies and digital media activities around campaign requirements.
An advertising and marketing agency associated with the Fanta campaign featured in this portfolio. The campaign provides an example of coordination between campaign partners and digital media placement activities.
Associated Campaign: Fanta
A telecommunications brand associated with the Mix by YAS campaign. The campaign illustrates digital media support for awareness of a mobile money service and its product communication objectives.
Associated Campaign: Mix by YASWhether you are launching a product, building brand awareness, promoting a mobile application or communicating a digital service, Digital Media Hawkers Africa Limited is ready to discuss your campaign requirements.
